I'll be honest, not having to commute for what ended up being 3.5 hours each day (door-to-door) ended up being a god-send for my grades and workload. I found myself with an extra 10 hours to a usual uni-week which meant I could properly knuckle down to write my dissertation and do my research. 

Semester 2 and 3 of my final year had initially consisted of 8 hours of contact time; 1 hour of contact time for Dissertation (a 1-hour lecture), a 1-hour workshop and 2-hour workshop for One Planet Business and 2 x 2-hour seminars for Contemporary Advertising.

The One Planet Business module covered the issues of ethics, social responsibility and sustainability and the social and environmental impact of business and marketing decisions. This module consisted of a 3000-word report that set out to identify the nature and extent of the challenges facing organisations with a chosen sector and to identify potential approaches for addressing these in their business strategy.

My contemporary advertising module took into account the evolution of creative marketing communication tools and techniques to develop a full advertising proposal and pitch, mirroring the work that advertising agencies do, whilst critiquing current practices and theoretical concepts in order to create a campaign. This module for my second semester consisted of using my advertising brief from semester 1 to create my own advertising campaign and pitch presentation. Pre-COVID, this was to be an in-person presentation in front of a panel, but instead was to be recorded from the safety of my house and a video uploaded instead. I’ve never been overly confident with the graphic design side of marketing, however, I chose the brand KIND and enjoyed being able to use the existing branding to create my own marketing posters.